Competition is increasing constantly. It's getting
harder and
harder to develop products that will be long -lasting on
the
market. New times demand new thinking. Most companies
have procedures for their actions and it is of course
also for
product development. The responsibility is also given
where
different departments are responsible for their part of
the
organization. Sometimes they work together but it is not
always granted. When to launch products liability
marketing
in general for the original idea . Then there is the
development department's mission to develop a suitable
product to the idea. It has often been done any kind of
market research or study to get confirmation that the
idea is
good and can work. Some companies dedicate themselves to
copy competitors that have succeeded with a product
launch.
When a market is getting developed, it takes new
incentives
for the success of their product . Investigations by all
means
but too few companies listen to consumers ie. those whom it
expects to buy the product it develops. A new approach
to
product development is to involve consumers in the
development process. Then you can produce exciting ideas
from the intended target group that they themselves have
helped to develop . To arrange workshops can generate
many
new and great ideas for the future.
